Enrollment in every WCRIS jurisdiction grew during the pandemic, except for enrollment in the 10-county Milwaukee Archdiocese. Parents got to see what their kids were (or weren’t) learning. That helped private schools grow.

That’s why private school recruitment experts remind us that private schools’ beliefs and culture are our most important asset. Don’t be afraid to lean into that. They counsel it’s not too early to think about how you’ll adjust your current recruitment efforts for next school year based on what you’re learning now.

In these times of declining demographics of school age kids, private schools always need to be recruiting.